Introduction
Brother Elite PTY Ltd (“Brother Elite,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any other way. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.
Information We Collect
1. Personal Data
We may collect and process the following personal data about you:
- Identity Information: Name, surname, date of birth, gender, and citizenship.
- Contact Information: Address, email address, and telephone number.
- Financial Information: Payment details, including bank account and credit card details.
- Technical Information: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
- Usage Data: Information about how you use our website, products, and services.
- Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
2. Non-Personal Data
We may collect non-personal information, which does not identify you as an individual, such as aggregated data on how users interact with our website.
3. Cookies and Tracking Technologies
Our website uses cookies and other tracking technologies to enhance your browsing experience. Cookies are small data files that are placed on your device when you visit a website. You can manage your cookie preferences through your browser settings. For more details, please see our Cookie Policy.
How We Use Your Information
We use your personal data to:
- Provide and Improve Services: To deliver our products and services, and to enhance your user experience.
- Process Transactions: To process your orders, manage payments, and provide customer support.
- Communicate: To send you updates, promotional materials, and respond to your inquiries.
- Legal Compliance: To comply with legal obligations and protect our legal rights.
- Personalize: To personalize your experience and deliver content and product offerings relevant to your interests.
Legal Basis for Processing
We rely on the following legal grounds for processing your personal data:
- Consent: You have given your consent for us to process your data for specific purposes.
- Contract: Processing is necessary for the performance of a contract to which you are a party.
- Legal Obligation: We are required to process your data to comply with a legal obligation.
- Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our services and preventing fraud, provided your interests and fundamental rights do not override those interests.
Disclosure of Your Information
We may share your information with:
- Service Providers: Third parties who provide services on our behalf, such as payment processing and shipping.
- Affiliates: Our affiliated companies for the purposes outlined in this policy.
- Legal Authorities: Where required by law or to protect our legal rights.
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.
Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. Despite our efforts, no security measures are completely secure, and we cannot guarantee absolute security.
Data Retention
We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period varies depending on the type of data and the purpose of processing.
Your Rights
You have the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of any inaccurate or incomplete data.
- Erasure: Request deletion of your personal data, subject to legal obligations.
- Restriction: Request restriction of processing of your personal data.
- Data Portability: Request transfer of your personal data to another entity.
- Object: Object to the processing of your personal data in certain circumstances.
To exercise your rights, please contact us at support@brotherelite.co.za. We may need to verify your identity before fulfilling your request.
International Data Transfers
Your information may be transferred to and processed in countries outside of South Africa. We will ensure that such transfers are carried out in compliance with applicable data protection laws and that your data is protected by appropriate safeguards.
Third-Party Links
Our website may contain links to third-party websites. This privacy policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party websites you visit.
Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete such information.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new policy on our website and updating the “Effective Date” at the top of the policy.
Contact Us
If you have any questions or concerns about this privacy policy or our data practices, please contact us at:
Brother Elite PTY Ltd
644 Rhode Street, Faerie Glen
Pretoria East
South Africa
Tel: 012 991 5136
Email: support@brotherelite.co.za
